2015 - Marketing - Dora Jay
Introduction and Background:
Hi!
My name is Dora and today you’re reading my application to become the Marketing Coordinator for the rest of the 2015 Coordinator Term. Thanks in advance for your time in reading this!
By day, I am a 25 year old preschool teacher from the Midwest. By night, I am traveling all over the region, pretending to be a werewolf or a vampire. I have only been part of this hobby for two years but in those two years, I’ve had the opportunity to visit a bunch of different areas and I’ve been lucky to meet a lot of amazing people interested in helping the Org move forward.
In my career field, flexibility, consistency, and determination are the key factors to not losing your mind. I’ve been part time teaching for over 10 years and full time teaching for 5. While my primary responsibility at work is teaching 20 4 year olds how to people, I’m also responsible for having my classrooms grow and bring in new children. As a result, the schools I have worked for have grown and expanded their enrollment. I’ve been able to do this by showing results. It is this philosophy of growth and expansion that I will bring as Marketing Coordinator. I want to see new players coming to game and having a great time, just like I did.
Beyond the bylaws and council, OWbN has players. No matter what hats you wear, be it ST hats, Subcord hats, Cord hats, all of us wear a player hat. At the end of the day, we’re all just players. I want to see more people playing. I want to see people staying. My term in office will focus on that- on the player base-, because when we focus on players, we focus on what really matters
Introduction and Background (Portuguese):
Administrative Experience:
Administrative Experience
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Org-Related
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Assistant Storyteller of L’Ange Noir, December 2014 to Present.
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Facebook Moderator of OWbN Facebook Page, November 2014 to Present
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Anarch Subcoord and PR Rep, March of 2015 to Present
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Real-Life Related
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Site Director of a Satellite Daycare/Learning Facility
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July 2014 to July 2015
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Doubled Enrollment within 6 months, which allowed for hiring of 4 new staff
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Preschool Teacher at an English Immersion School in Helsinki, Finland
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Equipped 15 children for an Entrance Exam into their primary school of choice
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Obtained 12 out of 20 spots out of over 300 applicants.
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Developed a cloud-share system for parents that was expanded to two other schools
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Assisted in developing the marketing program for the entire company.
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Theatrical Camp
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Multiple years between 2008 and present
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Assisted in Marketing the camp to the general public
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Responsible for Marketing to the High School age group (Student Mentoring)
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iRC Channels
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Moderator/Administrator 2006-2013
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Responsible for creating and keeping interest in an online RPG chronicle
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Membership peaked at 125, averaged out at around 80 active members.
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Administrative Experience (Portuguese):
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Assistente Administrativo experiência
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Org-Related histórias
- L'Ange Noir, de Dezembro de 2014 até o presente momento.
- Facebook Moderador do OWbN página do Facebook, Novembro de 2014 a apresentar
- Anarch Subcoord e PR Rep, de Março de 2015 a apresentar
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Org-Related histórias
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Real-Life relacionados
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Diretor Local de um satélite as creches/Aprendizagem
- Julho de 2014 ginástica Julho de 2015
- dobrou a inscrição no prazo de 6 meses, o que permitiu a contratação de 4 novos funcionários
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professores pré-escolares em uma imersão em Inglês Escola em Helsínquia, na Finlândia
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equipado 15 crianças para um exame de ingresso na escola primária de sua escolha
- obteve 12 dos 20 mortos, mais de 300 candidatos.
- Desenvolveu uma nuvem-compartilhar sistema de pais que foi expandida para outras duas escolas
- no desenvolvimento do programa de marketing para toda a empresa.
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equipado 15 crianças para um exame de ingresso na escola primária de sua escolha
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Espetáculo teatral Camp
- vários anos entre 2008 e o presente
- assistido na comercialização do acampamento para o público em geral
- responsável pela comercialização da Alta idade escolar (Aluno tutoria)
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Canais de iRC
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Moderador/Administrador 2006-2013
- responsável por criar e manter interesse em um RPG online crónica
- a adesão atingiu um pico de 125, em média, cerca de 80 membros ativos.
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Moderador/Administrador 2006-2013
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Diretor Local de um satélite as creches/Aprendizagem
Personal Statement:
The Marketing Coordinator is primarily responsible for advertising all major events for One World by Night. What makes a “Major Event”, is not very clearly defined and it means the office has a lot of work cut out for it. As Coordinator, I will work with the storytelling staff of the hosting Chronicles to ensure that their event is well publicized and all information they wish to have broadcasted is done clearly and in a timely fashion.
While advertising the major events of OWBN is the primary responsibility of the Marketing Coordinator, I intend to also have regional subcoordinators who can work with the various local games in a region to better advertise regional event games. My experience has shown me that everything for a player starts at the local level, and from local events you hear about regional events. When you attend regional events you slowly become interested in the Org as a whole. By advertising regional events, it encourages players to travel and interact. When people interact, stories are made. As players, we all want to experience a story for our characters. This can be accomplished by breaking out and exploring what the Org has to offer. It is my intention to make what the Org has to offer more readily available for anyone to find out about.
In everything else, we can forget that. We can forget why we do what we do. We are part of One World by Night because we all want to tell a story together. That story, is what makes us who we are.
I want the next generation after me to listen to our stories. What really happened behind the scenes at Conclave 2015? Did Eccumenical Council really end the Civil War? What happened at Equinox and why wasn’t it all over the internet? What even goes on in a Mage game? What’s a Changeling and what do they do? What about Giovanni and Wraith games? Who the hell is Blue River?
I’m going to answer these questions and then I’m going to ask some more and I hope you’ll want to ask some questions too. :)
Personal Statement (Portuguese):
Goals:
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Ensure that all genres have equal time in the marketing spotlight
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Equip storytellers with a subcoordinator that can help them market their regional events
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Create a Marketing Guide for games looking to expand their member base
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Create a working opt-in blog of local events happening throughout the Org
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Emulate and promote a positive face of the OWbN Community
Goals (Portuguese):
- Certifique-se de que todos os gêneros têm igual tempo na comercialização em destaque
- Equip estórias com um Subcoordenador do centro que podem ajudá-los a comercializar os seus eventos regionais
- crie um Guia de Marketing para jogos que pretendem expandir os seus estados-base
- crie um opt-in blog de eventos locais a acontecer em toda a Org
- emular e promover uma face positiva do OWbN Comunidade